08/20/26 correction: the voiceover @ 4:58 should say "decreasing pressure to lower the boiling point of alcohol" rather than "increasing pressure to lower the boiling point of alcohol"

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The non-alcoholic beverage industry has exploded from once-a-year “Dry January” experiments to one of the fastest-growing categories in food and beverage, largely driven by younger consumers who are drinking less but still wanting the rituals and community of socializing. US sales of non-alcoholic beer, wine, and spirits have grown over 20 percent year over year, and analysts project that the no-alcohol market will grow by over $4 billion by 2028.

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With the wine world experiencing one of its biggest downturns in decades, small businesses and food scientists are turning to non-alcoholic wines as a potential alternative. Some are using technology and chemistry to produce premium dealcoholized wines, while others, like Burden of Proof in Los Angeles, are recreating the community feel of wine shops through NA-only storefronts.

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However, even as consumers turn away from alcohol, many are still shocked by the sticker price of alcohol-free wine. How could something with alcohol removed cost just as much as something with alcohol? The answer is a mix of the high cost of dealcoholizing technology and the price attached to a growing movement.

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Read more about the non-alcoholic beverage trend:

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- Sales Are So Low, California Wineries Are Burning Their Vineyards (New York Times): https://www.nytimes.com/2026/07/30/us/pinot-noir-california-wine-sales-decline.html

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- Non Alcohol Is No Longer a Niche—It’s a Billion-Dollar Movement (Nielsen): https://nielseniq.com/global/en/insights/report/2025/non-alcohol-is-no-longer-a-niche-its-a-billion-dollar-movement/

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- Investors Tap Into The Zero Proof and Non-Alcoholic Beverage Market (Forbes): https://www.forbes.com/sites/shimiteobialo/2025/11/10/investors-tap-into-the-zero-proof-and-non-alcoholic-beverage-market/

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- U.S. Drinking Rate at New Low as Alcohol Concerns Surge (Gallup): https://news.gallup.com/poll/693362/drinking-rate-new-low-alcohol-concerns-surge.aspx

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- BevZero Equipment Spinning Cone Column Explained (BevZero): https://www.youtube.com/watch?v=g6XbefG7YFU

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Sigmund Freud is probably the most famous psychoanalyst. Yet many of his theories have been critiqued or discredited. So is there anything we can still learn from the father of psychoanalysis?

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In today’s episode Sean speaks with professor Mark Solms, author of The Only Cure: Freud and the Neuroscience of Mental Healing. Mark argues that while Freud may have been wrong about many things, he was right about one important thing: the human mind cannot be fully understood on purely biological terms. He believes that modern psychiatry has become focused on treating mental suffering like a chemical problem, instead of focusing on emotional and psychological aspects.

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Sean and Mark discuss the conscious versus the unconscious mind, whether psychoanalysis is the best therapy, and why Freud is still relevant today.

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00:00 Intro

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03:14 Was Freud a scientist?

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09:23 The conscious vs the unconscious mind

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16:35 The limits of science

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27:34 Is psychoanalysis still the best therapy?

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38:28 Why it’s so hard to change our behaviour

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46:22 The human element in therapy

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Host: Sean Illing (@SeanIlling)

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Guest: Mark Solms, neuropsychologist, psychoanalyst, and professor at the University of Cape Town. Author of The Only Cure: Freud and the Neuroscience of Mental Healing.

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We would love to hear from you. To tell us what you thought of this episode, email us at [email protected] or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show.

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Democrats have been duking it out all summer. An insurgent left has been driving the moderate establishment up a wall, with high-profile wins in places like New York, Colorado, and Michigan.

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But a big loss in Wisconsin for democratic socialist Francesca Hong has complicated the left’s narrative, and the battle between progressive momentum and establishment resilience has yet to be decided. At the center of it all is the leftist Twitch streamer and political commentator Hasan Piker. He joins Vox’s Astead Herndon once more to discuss the fault lines that will define the Democratic party’s future this November.

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00:00 - Evaluating recent primary results in the Midwest

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02:13 - Hasan Piker challenges the "electability narrative"

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07:45 - Redefining the modern working-class electorate

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14:28 - Is Piker a campaign liability?

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21:05 - Obama as a blueprint

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23:24 - The “vote blue no matter who” debate

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28:18 - Why Democrats lack a bold vision

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31:35 - Takeaways

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America, Actually publishes video episodes every Saturday tackling key issues in politics, culture, and the economy. Subscribe to Vox’s YouTube channel to get them. Listen to episodes of America, Actually on Apple Podcasts, Spotify, or your favorite app.

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The internet is rife with chatter about “heteropessimism,” the feeling that gender relations are broken and heterosexual relationships are doomed. But is this just cynical discourse, like a coping mechanism for bad dates? Or is this a symptom of a much deeper, systemic breakdown?

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In this episode of The Gray Area, guest host Jonquilyn Hill is joined by Sarah Jones, senior writer for The Intelligencer. Together, they peel back the performative irony to look at the harsh realities of dating in a post-Dobbs, politically volatile United States.

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From the economic structures that make leaving bad relationships feel impossible, to the "manosphere" versus the "pink pill," Sarah and Jonquilyn discuss why we are struggling to connect — and why "hopeful pessimism" might be the most responsible way to build a future.

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00:00 Intro

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01:42 Are the straights okay?

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05:33 Defining hetero pessimism

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16:33 Moving beyond cynicism with hopeful pessimism

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27:32 Romantic relationships are hard work

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29:47 Why political currents make dating fraught

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41:29 Love and happiness are not finite resources

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46:26 How women uphold patriarchal structures

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52:18 Examining romantic norms

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Host: Jonquilyn Hill, host of Explain It To Me

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Guest: Sarah Jones, senior writer, Intelligencer

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We would love to hear from you. To tell us what you thought of this episode, email us at [email protected] or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show.

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