Vox

Latino voters have often been called a "sleeping giant" in US politics, but Equis Research co-founder Stephanie Valencia says that’s wrong: they’re a "swinging giant.” This dynamic, independent-leaning electorate is actively redefining national politics. And now, many of the Latino voters who helped propel President Donald Trump to the White House in 2024 are having second thoughts.

In this episode of America, Actually, Vox’s Astead Herndon breaks down the dramatic decline in Trump’s approval rating among the group, the myth of the "monolithic" Latino vote, and how unforced errors in Spanish-language campaigning can leave crucial swing voters on the table. Later, Colorado congressional candidate Manny Rutinel discusses how he’s campaigning in a 40% Latino battleground district.

00:00 The Latino vote swings back

02:04 Latinos should be known as a “swinging giant”

04:34 Where campaigns go wrong

08:57 Why Trump’s approval rating has fallen among Latinos

11:51 Beyond left vs right

14:46 Demographics aren’t destiny

17:15 The view from Colorado

19:45 Trump vs the Democratic agenda

22:35 Healthcare policy shift

26:18 How to win Latino voters

28:17 Takeaways

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